Growing a social-media-based business can take a lot of time and effort, probably the same as any traditional set-up business. However, with the help of Digital Marketing, the business can make faster steps toward growth.
When a small business launches with its focus on a certain group of customers they usually trust the traditional form of advertising. This includes promoting their business through billboards, printings, or other means of traditional advertising that can build the trust of their customers and help them sell more products or services.
However, this was before the coronavirus outbreak. The coronavirus outbreak managed to change the approach of many for good. With the restrictions not allowing traditionally set up businesses to function, the traditional form of advertising is no longer beneficial either.
Even in 2021, when the world has started settling down and has accepted the coronavirus-induced lifestyle, staying at home and depending upon the internet is a must. People are still working, studying, and living from home with a lot of time spent on the internet. This means that getting your digital marketing right will benefit your business in 2021.
Here are some of the Digital Marketing trends that you should keep an eye on:
The Boom of Live Stream and Micro Videos
Video has become a future and it is no going anywhere soon. Considering the surge in 2020, video content is predicted to grow even faster.
A recent study showed that video boomed by 99% in the previous year. And why wouldn’t it? Keeping social distancing regulations in mind, working from home, and doing everything virtually has given video calls and video concerning the ultimate push.
Even in the pandemic people were busy watching live streaming, podcasts, and anything that can keep them sane during the pandemic.
With the general public becoming more comfortable with video streaming platforms, like Instagram, Youtube, Facebook, and more marketers need to think of this as a growing opportunity.
Investing more into micro-videos can help marketers in expanding their approach to the digital business. However, now that many of the marketers, especially those associated with home-based businesses are working from home, creating video content can require a stable internet connection.
So before you move in to add this factor in your digital marketing strategy for 2021, make sure you have internet service from the best TV internet bundles service providers.
The User-generated Content
Consumers these days are extremely particulars to what they are buying and who they are buying it from. Marketers should not only focus on creating content that grabs attention but content that can build trust among the customers.
For the implementation of such intent, user-generated content comes in handy. User-generated content is a type of marketing that helps the brand in catching genuine attention from potential customers, especially on social media.
As we have discussed earlier, people are more than active on social media these days therefore using more user-generated content can help them decide what to purchase from your business. Use generate document can include reviews, images, and videos that can be reposted on other pages as well.
The surge in environmental, political, and social activism that happened last year, is still in the picture. Considering the atmosphere, brands need to step up and speak about what is right and what is wrong.
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The consumers, especially the young consumers, are aware of which brands are ready to take responsibility. The young audience expects the brands to speak up and be socially active on digital platforms.
80% of the consumers these days like the brands that help improve the environment, making it sustaining, and also speak up on causes like mental health and gender equality.
The existence of Alexa, Siri, and Cortana as voice assistants has paved the way for different marketing approaches. A majority of households in the United States are benefitting from this virtual voice assistant and they help them make quick searches.
Marketers too should take charge and cash upon these features to make their website experience better for customers.
Digital marketing is changing every day but by keeping yourself aware of the trends you too can catch up.
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